Blogs

What Is a Canonical Issue Canonical issues are crucial as they confuse Google when content appears across multiple web pages that include identical information. Without Google knowing which page should rank higher in search results, your website’s SEO power could become dispersed across many weak pages that make up its entirety – therefore decreasing rankings. […]

What is off -Page SEO ? Off-Page SEO stands outside your website in order to help it rank higher and gain better results on Google. Off-Page SEO works by building trust from visitors on other websites, social media channels and from people. Off-Page SEO involves how other platforms and people interact with your site online. […]

What is Meta Ads  Meta Ads (formerly Facebook Ads), owned and managed by Meta previously Facebook, allows businesses to easily create and manage ads across Facebook, Instagram, Messenger and the Audience Network to target specific demographics based on interest or behavior and to meet various marketing objectives such as increased brand recognition, lead generation or […]

What is Email Marketing? Email marketing refers to using emails as a communication medium in order to promote products, services and build customer relationships. Email marketers use targeted emails sent out directly to specific audiences with the goal of engaging them, driving sales and developing long-term customer loyalty. Modern email marketing emphasizes personalization, segmentation and […]

What is SEO? Search Engine Optimization, referred as SEO, involves increasing a website’s presence in search engine results pages (SERPs). It works by tailoring website content and structure in accordance with search engine algorithms for optimal ranking – thus increasing organic (unpaid) traffic to it. In essence, Search Engine Optimization allows search engines to better […]

What is WordPress WordPress is a Content Management System (CMS), helping users organize and publish digital content onto websites.  Open Source: WordPress can be freely downloaded, modified and distributed while its open-source platform fosters ongoing development with numerous developers contributing their expertise in contributing to its ongoing evolution.  User Friendly: When choosing an open-source CMS […]

What are the Tools in Digital Marketing? Tools in digital marketing are the apps, websites or extensions that help you achieve your tasks like attracting, engaging, selling, and retaining business online  Whether you’re starting your first business or you’re looking to scale an existing one, you likely need a collection of tools in digital marketing—a […]

What is a digital marketing agency? In this digital era, a marketing agency is a good business model such as a digital marketing agency startup, and a digital marketing agency uses many online platforms and strategies to help online businesses increase their sales. What are the Key roles of digital marketing agencies? 1. SEO: Search […]